It’s hard to argue that technology hasn’t made our lives – if not a lot better – at least a lot easier. Need to find an address or phone number? You can get it online in a few seconds instead of having to thumb through a phonebook. Have to send documents to someone on the other side of the world? You can do it with a couple of clicks as opposed to having to put them in the mail.
Individuals typically have little problem utilizing all of the tech at their disposal (and do so eagerly), but many businesses, on the other hand, can be slow adopters. This may be especially true when it comes to sales. Just the word “sales” harkens images that are pretty antiquated these days: People going door-to-door, perhaps selling things like vacuums, encyclopedias, and makeup. Or maybe guys working the phones, desperate to close a sale so they can get a cup of coffee.
While sales will always involve a human element, in order for sales teams to maximize efficiency and productivity, they have to use new tools and processes. In 2021, this needs to include automation.
Your salespeople do a lot of important things every day. However, it’s very possible that many of these tasks — while “essential” —may not need to be done by the salespeople at all. By automating administrative tasks, like data entry, you free up a lot of time and allow your sales team to focus much more on what they are there to do: Sell.
The better question is probably what can’t it do? When implemented properly, automation can enhance the entire sales pipeline, including:
Sales automation can have a hugely positive impact on a company. Here are four benefits you’ll see immediately:
So far, we’ve only discussed the pros of sales automation, but there is a con we can’t dismiss: Unless you’re doing business on a whole other plane, you’re not selling to robots; you’re selling to actual people.
This is important to remember, as once you get started with automation and see what it can do, you may want to incorporate it into everything. But, if your potential customers feel like they’re being targeted by robots or you completely replace actual interactions with things like chatbots, there’s a good chance you will lose prospects. This is why finding a good mix of salesperson and machine is vital.
Want to learn more about the power of sales automation? Get in touch with Salestable AI and we’ll talk about exactly what it can mean for your company. We can also work with you to implement the right tools and help train your team.